Preprints
Filtering by Subject: Social Psychology
Understanding determinants of the intention to purchase rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour
Published: 2021-04-12
Subjects: Psychology, Social and Behavioral Sciences, Social Psychology
Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. This study examined rhino horn demand using the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey of 427 individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting intention to [...]