Filtering by Subject: Social Psychology

Understanding determinants of the intention to purchase rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour

Hoai Nam Dang Vu, Martin Reinhardt Nielsen

Published: 2021-04-12
Subjects: Psychology, Social and Behavioral Sciences, Social Psychology

Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. This study examined rhino horn demand using the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey of 427 individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting intention to [...]

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