Ivan Jaric , Álvaro Fernández-Llamazares, Zsolt Molnár, Ugo Arbieu, Ricardo A. Correia, Franck Courchamp, Franz Essl, Richard J Ladle, Anne-Claire Maurice, Yves Meinard, Ana Novoa, Martin A. Nuñez, Petr Pyšek, Uri Roll, Valerio Sbragaglia, Ross T. Shackleton, Kate Sherren, Yael Teff-Seker, Ana Sofia Vaz, Jonathan M. Jeschke

1. Many invasive alien species gradually become embedded within local cultures. Such species can increasingly be perceived by society as familiar and native elements of the social-ecological system and as integral parts of local cultures.
2. Here, we explore this phenomenon and define it as cultural inception. Cultural inception can greatly hinder our ability to successfully manage invasive alien species, by reducing public support to their management and contributing to secondary introductions.
3. Furthermore, cultural inception can affect societal values and cultural identities, and lead to erosion and homogenization of cultural diversity. Cultural inception can also modify or displace the cultural uses and values of native species, and even lead to their societal extinction.
4. We present the main mechanisms of cultural inception, its drivers and major implications, and provide key recommendations for the management and conservation of biological and cultural diversity.